From Coast to Closet: How Susanna Got a Stylish Makeover Without Leaving Home!
When we moved to the US 12 years ago, it was clear that I had to find a way to maintain my clients in Israel. Two months into settling into a new country, I had already built an online process for my overseas clients. Over the years, the process developed, and clients joined from Europe and across the US. As you already know, I love sharing stories about my clients, so this time, meet Susanna.
Susanna is my client from LA. I have never met her in person, but I got to know her amazingly well through the process. She is a VP at a large cybersecurity company and a mother of three boys. She doesn't like going to the mall but loves being up-to-date and stylish.
During my initial consultation with Susanna, I learned about her and her needs. Susanna decided to go online shopping, even though I highly recommended starting with her existing wardrobe and organizing it. After the initial consultation, we scheduled a Zoom call where Susanna showed me items she likes from her wardrobe. We discussed her wardrobe upgrade needs, what she likes to wear and doesn't, what intimidates her, and what excites her about clothes. She shared the brands she likes, set a shopping budget, and we got started.
After the meeting, I sat down to build a wardrobe for Susanna. A wardrobe with items that would integrate with some of the pieces she already has, new items that would push Susanna out of her comfort zone, and items that would be an excellent foundation for many combinations. We had another meeting to review the wardrobe, decide on sizes to order, answer questions about cuts and colors, and, most importantly, explain the reasoning behind each item. Susanna was excited about the pieces, and after the meeting, she ordered everything she liked and felt was right.
Within a few days, the items started arriving, and I began receiving photos of the new items. We decided what needed to be ordered in a different size, what looked great, and what needed to be returned. Within a few days, we ordered more items, and three weeks into the process, Susanna already had a new wardrobe.
Just before we finished, we met again to review some really cool combinations for each new item. Susanna received a detailed document with combinations and tips for the items we purchased and was ready for the new season. As I mentioned at the beginning of the post, Susanna and I went through several online processes. In the next process, I didn't let her off the hook, and we organized her wardrobe😉.
I would love to sprinkle some style and self-love glitter on you and your wardrobe. 🦋💙🪬 For more details about the online process, message me privately.
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