From Coast to Closet: How Susanna Got a Stylish Makeover Without Leaving Home!

Tali Katav • July 20, 2024

When we moved to the US 12 years ago, it was clear that I had to find a way to maintain my clients in Israel. Two months into settling into a new country, I had already built an online process for my overseas clients. Over the years, the process developed, and clients joined from Europe and across the US. As you already know, I love sharing stories about my clients, so this time, meet Susanna.


Susanna is my client from LA. I have never met her in person, but I got to know her amazingly well through the process. She is a VP at a large cybersecurity company and a mother of three boys. She doesn't like going to the mall but loves being up-to-date and stylish.


During my initial consultation with Susanna, I learned about her and her needs. Susanna decided to go online shopping, even though I highly recommended starting with her existing wardrobe and organizing it. After the initial consultation, we scheduled a Zoom call where Susanna showed me items she likes from her wardrobe. We discussed her wardrobe upgrade needs, what she likes to wear and doesn't, what intimidates her, and what excites her about clothes. She shared the brands she likes, set a shopping budget, and we got started.


After the meeting, I sat down to build a wardrobe for Susanna. A wardrobe with items that would integrate with some of the pieces she already has, new items that would push Susanna out of her comfort zone, and items that would be an excellent foundation for many combinations. We had another meeting to review the wardrobe, decide on sizes to order, answer questions about cuts and colors, and, most importantly, explain the reasoning behind each item. Susanna was excited about the pieces, and after the meeting, she ordered everything she liked and felt was right.

Within a few days, the items started arriving, and I began receiving photos of the new items. We decided what needed to be ordered in a different size, what looked great, and what needed to be returned. Within a few days, we ordered more items, and three weeks into the process, Susanna already had a new wardrobe.


Just before we finished, we met again to review some really cool combinations for each new item. Susanna received a detailed document with combinations and tips for the items we purchased and was ready for the new season. As I mentioned at the beginning of the post, Susanna and I went through several online processes. In the next process, I didn't let her off the hook, and we organized her wardrobe😉.


I would love to sprinkle some style and self-love glitter on you and your wardrobe. 🦋💙🪬 For more details about the online process, message me privately.


Ready to work with Tali BK?

Let's connect! We’re here to help.

Send us a message and we’ll be in touch. 

Or give us a call today at (617) 899-0927

Agency Contact Form

More Marketing Tips, Tricks & Tools

By Tali Katav September 16, 2025
You’ve worked tirelessly on the budget. You’ve negotiated with vendors, trimmed extras, and optimized every dollar. Then the big day arrives, and suddenly - everything takes longer than planned.
By Tali Katav August 18, 2025
Aka how to shop with lightning speed and zero drama! Shopping with men is a whole different game—and honestly, one of my favorite challenges. Over the years (and many fitting rooms later), I’ve noticed a few patterns that make men’s shopping sessions fast, funny, and surprisingly rewarding. If you’ve ever wondered what makes a men’s shopping trip successful, here are my top 10 takeaways:
By Tali Katav December 27, 2024
Moving into a new house is exciting, but let’s face it—setting up the kitchen can feel overwhelming. Recently, I had the pleasure of helping a client organize their brand-new kitchen, turning it into a space that’s not only functional but also a joy to use.
By Tali Katav December 22, 2024
As parents, we want the best for our teenagers—especially when it comes to creating a space where they feel calm, inspired, and empowered. Recently, I had the privilege of working with a 17-year-old girl to transform her room and closet. It was more than just tidying up; it was about redefining her space to reflect her personality and support her growth. Why isn’t this a project to tackle with Mom or Dad? Here’s the thing: our teens see their rooms as an extension of their identity, and working with a neutral, non-judgmental third party creates a safe space to explore what they truly want to keep, let go of, or display. With parents, emotions can get tangled in the process, making it harder to create a space that is truly theirs.
By Tali Katav September 3, 2024
What's the Connection Between Your Wardrobe and Your Energy?
By Tali Katav August 28, 2024
Leni, her wardrobe, and I are moving to a new home. It’s a monumental, thrilling, and slightly nerve-wracking event all at once.
By Tali Katav August 10, 2024
For the past twenty years, I've had the privilege of working with incredible men and women, connecting with thousands of beautiful souls. My love for styling was never rooted in a passion for fashion or trends. Instead, it was always about people! About igniting a new, deeper spark of beauty and self-love within them.
By Tali Katav August 7, 2024
A few days ago, someone asked me what I love most about my work. I quickly replied that I love bringing beauty, light, order, harmony, and inspiration to every client, business, or home I enter.
By Tali Katav July 22, 2024
Letting go of items from the closet is an amazing way to make room for something new in our lives.
By Tali Katav July 22, 2024
This is a subtitle for your new postAs a seasoned events manager, I've often found myself wearing multiple hats to ensure an event's success. Three years ago, I took on the challenge of executing a major event, handling both the event management and operations management roles. This experience taught me that the devil is in the details and reinforced the importance of meticulous planning and flawless execution.